c1910s. Colour lithograph on linen, 74.3 x 153cm. Slight stains and foxing, scuffing. Linen-backed.

Text continues “Kellogg’s toasted corn flakes. The original has this signature: W.K. Kellogg. Kellogg Company, Battle Creek, Mich. and Toronto, Can. Trade marks reg. US Pat. Off. Grinnell Litho Co. Inc., New York. Made in USA. Serial no. 311. K Co.”

“In 1894, John Harvey Kellogg, the superintendent of the Battle Creek Sanitarium in Michigan and an Adventist, used Kellogg’s [Corn Flakes] as part of a strict vegetarian regimen for his patients, which also included no alcohol, tobacco or caffeine. The diet he imposed consisted entirely of bland foods. A follower of Sylvester Graham, the inventor of graham crackers and graham bread, Kellogg believed that spicy or sweet foods would increase passions...In 1906, [his brother] Will Keith Kellogg, who served as the business manager of the sanatorium, decided to try to mass-market the new food.” Ref: Wiki.-Item #CL193-5

Price (AUD): $3,300.00